1. Internet Marketing Fundamentals
This course is ideal for beginners who want to understand the basic principles of Internet marketing and start their journey to increasing sales. Participants will learn how modern marketing works, analyze key tools and promotion channels, and receive a step-by-step plan for creating their first marketing campaign. Course topics include:
Introduction to Internet Marketing: Basic Concepts and Strategies
Defining the Target Audience and Creating a Customer Portrait
Overview of Tools: From SEO to Social Media Advertising
Creating and Setting Up Advertising Campaigns
Analyzing Results and Optimizing for Increased Efficiency
2. Advanced Strategies for Sales Growth
This course is designed for marketers and business owners who already have basic knowledge and want to delve into the intricacies and strategies for increasing sales. Participants will learn advanced methods of working with an audience, segmentation and personalization techniques, as well as ways to automate marketing processes. The main topics of the course:
Advanced analytics and working with data
Personalization and segmentation to increase conversion
Marketing automation: creating sales funnels and trigger mailings
Working with retargeting and customer return
Using multi-channel strategies to scale a business
3. Content marketing: from strategy to implementation
Content is the basis of successful marketing, and this course will teach participants how to create content that attracts and retains an audience. This course is suitable for professionals who want to delve deeper into the creation and promotion of content for brands and companies. Participants will learn how to develop a content strategy, write effective texts, create visual content and promote it through different channels. The course program includes:
Developing a content marketing strategy, defining goals and target audience
Writing sales texts, creating articles, blogs and posts
Visual content: design, infographics, video and using images
Content for social networks and content management on different platforms
Methods of content promotion and analysis of its effectiveness
4. Analytics and optimization of marketing campaigns
This course is designed for marketers and business owners who want to understand how to measure and improve the effectiveness of their marketing campaigns. Participants will learn the basics of web analytics, learn how to track key performance indicators (KPIs) and work with data to optimize advertising investments. The course includes:
Introduction to web analytics and basic tools (Google Analytics, Yandex.Metrica)
Defining key performance indicators and campaign goals
Analyzing user behavior on the site and optimizing conversion
Split testing (A/B testing) and improving creatives
Creating reports and building a strategy based on data
These courses will help you gain a deeper understanding of marketing and give you specific tools to achieve success in increasing sales and growing your business!